Is Trident sustainable?
We do not yet score enough Trident products to give the brand a sustainability rating. Mondelēz pledges 100% recyclable packaging by 2025, and Trident has reduced packaging weight, but gum wrappers remain largely non-recyclable and specific progress is unclear.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeflagged
Mondelēz International states it does not test finished products on animals except where required by law; Trident sold in China may be subject to post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Scored with our public methodology.
More on Trident
Trident: frequently asked
Is Trident sustainable?+
We do not yet score enough Trident products to give the brand a sustainability rating. Mondelēz pledges 100% recyclable packaging by 2025, and Trident has reduced packaging weight, but gum wrappers remain largely non-recyclable and specific progress is unclear.
Trident: Cruelty-free?+
Mondelēz International states it does not test finished products on animals except where required by law; Trident sold in China may be subject to post-market animal testing.
Trident: Vegan options?+
Trident does not label products as vegan; ingredients suggest most are vegan, but gum base may contain animal-derived glycerol, and no vegan certification exists.
Trident: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Trident: Third-party certified?+
No independent certifications recorded on the products we track.
What is Trident's ethics score?+
Trident averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.