Is What Matters sustainable?
Broadly yes — What Matters averages 97/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Independent certifications on its products back part of the claim.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeunverified
No third-party cruelty-free certification found on the products we track.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Scored with our public methodology.
More on What Matters
What Matters: frequently asked
Is What Matters sustainable?+
Broadly yes — What Matters averages 97/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Independent certifications on its products back part of the claim.
What Matters: Cruelty-free?+
No third-party cruelty-free certification found on the products we track.
What Matters: Vegan options?+
Certified vegan products appear in this brand's range.
What Matters: Sells in mainland China?+
We have not confirmed this brand's mainland China distribution.
What Matters: Third-party certified?+
We record 3 distinct certifications across this brand's products.
What is What Matters's ethics score?+
What Matters averages 97/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.