Does What Matters test on animals?
Unconfirmed — What Matters holds no third-party cruelty-free certification on the products we track, and we have not found a published animal-testing policy we can verify.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeunverified
No third-party cruelty-free certification found on the products we track.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Scored with our public methodology.
More on What Matters
What Matters: frequently asked
Does What Matters test on animals?+
Unconfirmed — What Matters holds no third-party cruelty-free certification on the products we track, and we have not found a published animal-testing policy we can verify.
What Matters: Cruelty-free?+
No third-party cruelty-free certification found on the products we track.
What Matters: Vegan options?+
Certified vegan products appear in this brand's range.
What Matters: Sells in mainland China?+
We have not confirmed this brand's mainland China distribution.
What Matters: Third-party certified?+
We record 3 distinct certifications across this brand's products.
What is What Matters's ethics score?+
What Matters averages 97/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.