Is What Matters vegan?
Partly — What Matters has certified vegan products in the range we track, but not every product in the line is guaranteed vegan. Check the individual product pages below for the formulations we have verified.
Vegan means no animal-derived ingredients — beeswax, lanolin, carmine, collagen, silk or milk proteins — anywhere in the formula. It is a separate claim from cruelty-free, and a brand can be one without the other.
The evidence behind the answer
Vegan optionsverified
Certified vegan products appear in this brand's range.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Scored with our public methodology.
More on What Matters
What Matters: frequently asked
Is What Matters vegan?+
Partly — What Matters has certified vegan products in the range we track, but not every product in the line is guaranteed vegan. Check the individual product pages below for the formulations we have verified.
What Matters: Cruelty-free?+
No third-party cruelty-free certification found on the products we track.
What Matters: Vegan options?+
Certified vegan products appear in this brand's range.
What Matters: Sells in mainland China?+
We have not confirmed this brand's mainland China distribution.
What Matters: Third-party certified?+
We record 3 distinct certifications across this brand's products.
What is What Matters's ethics score?+
What Matters averages 97/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.