Is Who Gives A Crap ethical and cruelty-free?
Yes — Who Gives A Crap scores 93.9/100 on EthiCompare, one of the stronger ratings in our database, with 4 of 4 ethics signals verified.
Who Gives A Crap is a profit-for-purpose company that produces environmentally friendly paper products while donating 50% of its profits to help build toilets and improve sanitation in the developing world. The brand maintains high ethical standards through the use of sustainable materials like bamboo and recycled fibers, alongside a rigorous B Corp certification.
The evidence, signal by signal
Cruelty-freeverified
Strict no animal testing policy for all products and ingredients.
Vegan optionsverified
Entire product range is 100% vegan and free from animal-derived adhesives.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 5 distinct certifications across this brand's products.
Public pledges: 100% plastic-free packaging and zero-deforestation sourcing using recycled or bamboo fibers.
Scored with our public methodology. Profile last updated 2026-08-18.
Who Gives A Crap products we score
A 100% bamboo-based toilet tissue that combines luxury softness with an industry-leading social mission, donating 50% of profits to global sanitation projects.
Premium 3-ply bamboo toilet paper that funds global sanitation projects while protecting old-growth forests.
A plastic-free, highly sustainable alternative to traditional wood-pulp toilet paper that donates 50% of profits to global sanitation projects.
An eco-friendly alternative to traditional paper towels, made from 100% bamboo with 50% of profits donated to build toilets in underserved communities.
Luxury-feel bamboo toilet paper that donates 50% of its profits to build toilets and improve sanitation in underserved communities worldwide.
A high-impact, plastic-free alternative to traditional forest-based paper towels, utilizing 100% recycled paper fibers and supporting global sanitation projects.
Is Who Gives A Crap ethical? FAQs
Is Who Gives A Crap cruelty-free?+
Strict no animal testing policy for all products and ingredients.
Does Who Gives A Crap have vegan products?+
Entire product range is 100% vegan and free from animal-derived adhesives.
Does Who Gives A Crap sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Who Gives A Crap's ethics score?+
Who Gives A Crap averages 93.9/100 across 7 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Who Gives A Crap?+
See our full list of ethical alternatives to Who Gives A Crap for better-scoring options in the same categories.