Is Will & Bear ethical and cruelty-free?

93/100 EthiCompare ethics score

Yes — Will & Bear scores 93/100 on EthiCompare, one of the stronger ratings in our database, with 1 of 4 ethics signals verified.

The evidence, signal by signal

Cruelty-freeunverified

No third-party cruelty-free certification found on the products we track.

Vegan optionsunverified

We have not verified certified vegan formulations for this brand.

Sells in mainland Chinaunverified

We have not confirmed this brand's mainland China distribution.

Third-party certifiedverified

We record 3 distinct certifications across this brand's products.

Scored with our public methodology.

Will & Bear products we score

The Eco-Canvas Sun Hat with UPF 50+
93Excellent
1% for the PlanetB CorpGlobal Recycled Standard
4.8 (1,540)

A viral, Instagram-ready wide-brim hat made from recycled plastics and organic cotton, perfect for the new homeowner's gardening or outdoor adventures.

See the full Will & Bear brand profile

Is Will & Bear ethical? FAQs

Is Will & Bear cruelty-free?+

No third-party cruelty-free certification found on the products we track.

Does Will & Bear have vegan products?+

We have not verified certified vegan formulations for this brand.

Does Will & Bear sell in mainland China?+

We have not confirmed this brand's mainland China distribution.

What is Will & Bear's ethics score?+

Will & Bear averages 93/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.

What are the best alternatives to Will & Bear?+

See our full list of ethical alternatives to Will & Bear for better-scoring options in the same categories.