Is Will & Bear ethical and cruelty-free?
Yes — Will & Bear scores 93/100 on EthiCompare, one of the stronger ratings in our database, with 1 of 4 ethics signals verified.
The evidence, signal by signal
Cruelty-freeunverified
No third-party cruelty-free certification found on the products we track.
Vegan optionsunverified
We have not verified certified vegan formulations for this brand.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Scored with our public methodology.
Will & Bear products we score

A viral, Instagram-ready wide-brim hat made from recycled plastics and organic cotton, perfect for the new homeowner's gardening or outdoor adventures.
Is Will & Bear ethical? FAQs
Is Will & Bear cruelty-free?+
No third-party cruelty-free certification found on the products we track.
Does Will & Bear have vegan products?+
We have not verified certified vegan formulations for this brand.
Does Will & Bear sell in mainland China?+
We have not confirmed this brand's mainland China distribution.
What is Will & Bear's ethics score?+
Will & Bear averages 93/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Will & Bear?+
See our full list of ethical alternatives to Will & Bear for better-scoring options in the same categories.