The verdict
Is Coconut & Hibiscus Curl Enhancing Smoothie worth it?
Yes — Coconut & Hibiscus Curl Enhancing Smoothie is one of the stronger picks we track in beauty & personal care. It holds 3 verified certifications (B Corp, Fair Trade, Cruelty-Free). Priced in the $ band.
- Cruelty-freeYes
- VeganUnverified
- Plastic-free packagingUnverified
- Recyclable / compostableYes
- Palm-oil safeUnverified
- Certified organicUnverified
- Fair labourYes
SheaMoisture
Coconut & Hibiscus Curl Enhancing Smoothie
Ethics Score
Composite of certifications, ingredient analysis, and sustainability practices.
Certifications
Buy From
* Affiliate links help support EthiCompare's mission.
Customer Rating
Best for
Thick, curly hair types needing moisture and frizz definition.
AI Ethics Review
A rich, nutrient-dense styling cream for thick, curly hair that supports community commerce and fair-trade sourcing in Africa.
Gallery
Claim-by-claim check
The questions shoppers ask most about Coconut & Hibiscus Curl Enhancing Smoothie, answered from certifications, tags and sourcing notes on file.
- Is Coconut & Hibiscus Curl Enhancing Smoothie cruelty-free?
- Yes — we found a verified cruelty-free claim or certification for Coconut & Hibiscus Curl Enhancing Smoothie.
- Is Coconut & Hibiscus Curl Enhancing Smoothie vegan?
- Unverified — Coconut & Hibiscus Curl Enhancing Smoothie has no certified vegan claim on file; check the ingredient notes below.
- Is Coconut & Hibiscus Curl Enhancing Smoothie plastic-free?
- Unverified — we have no plastic-free packaging claim on record for Coconut & Hibiscus Curl Enhancing Smoothie.
- Is Coconut & Hibiscus Curl Enhancing Smoothie recyclable or compostable?
- Yes — Coconut & Hibiscus Curl Enhancing Smoothie is described as recyclable, refillable, compostable or biodegradable.
- Does Coconut & Hibiscus Curl Enhancing Smoothie avoid problem palm oil?
- Unverified — no palm-oil policy is recorded for Coconut & Hibiscus Curl Enhancing Smoothie.
- Is Coconut & Hibiscus Curl Enhancing Smoothie certified organic?
- Unverified — no organic certification is on file for Coconut & Hibiscus Curl Enhancing Smoothie.
- Is Coconut & Hibiscus Curl Enhancing Smoothie fairly made?
- Yes — Coconut & Hibiscus Curl Enhancing Smoothie is backed by a labour or fair-trade standard.
Ethics Breakdown
Each pillar is independently scored from public certifications, ingredient/material sourcing, and brand disclosures, then averaged into the composite Ethics Score above.
How it compares in Beauty & Personal Care
Benchmarked against 3 other published products in the same category.
0%
of compared products score lower
-19
points vs the category average
3
verified certifications on file
In-Depth Review
A Heritage of Community Commerce
SheaMoisture is more than just a hair care brand; it is a legacy established by Sofi Tucker in 1912. The Curl Enhancing Smoothie is their flagship product, formulated specifically for thick, curly (Type 3 and 4) hair. This thick cream utilizes certified organic Shea Butter sourced from women's cooperatives in Northern Ghana. Through their 'Community Commerce' model, SheaMoisture ensures that the women who harvest their ingredients receive fair wages and investment in their local infrastructure, including schools and healthcare.
Defined Curls and Frizz Control
For those with high-porosity or exceptionally dry hair, this smoothie provides necessary moisture without the use of silicones, sulfates, or parabens. It combines Coconut Oil to hydrate and protect hair from breakage, Silk Protein to smooth the hair cuticle for a soft feel, and Neem Oil to control frizz and add a brilliant shine. The result is defined, bouncy curls that retain their shape without feeling crunchy or stiff.
| Main Ingredient | Benefit |
|---|---|
| Raw Shea Butter | Deep Moisturization |
| Hibiscus Flower | Improves Hair Elasticity |
| Silk Protein | Smoothness & Shine |
Sustainable Sourcing and Transparency
As a certified B Corp, SheaMoisture is held to high standards of social and environmental performance. While now owned by Unilever, the brand has maintained its commitment to fair trade sourcing and remains a leader in the 'Mass-tige' (mass-prestige) market for textured hair. They prioritize biodegradable ingredients and have significantly reduced the plastic weight in their jars over the last five years.
"We believe that commerce can have a transformative effect on the communities we serve. Our ingredients are sourced with love and respect." - SheaMoisture Legacy Statement
Despite being a large-scale brand, they continue to publish impact reports detailing their support for minority-owned businesses and their progress toward 100% recyclable packaging by 2025.
Pros
- ✓Incredible value for price
- ✓Superior frizz control
- ✓Supports women in West Africa
- ✓No harsh chemicals
Cons
- ✗Can be heavy/greasy on thin hair
- ✗Scent is quite strong for some
Key Facts
- Brand
- SheaMoisture
- Category
- Beauty & Personal Care
- Ethics Score
- 79/100
- Price Range
- $ (≈ $13.99)
- Avg Rating
- 4.4/5 (22500 reviews)
- Form
- Cream/Smoothie
- Size
- 12 oz / 340g
- Hair Type
- Curly, Coily (3A-4C)
- Key Scent
- Coconut & Hibiscus
- Sulfate-Free
- Yes
- Certifications
- B Corp, Fair Trade, Cruelty-Free
🌱 Sustainability
B Corp certified; ethical sourcing from women-led cooperatives; recyclable PET plastic.
🧪 Ingredients & Materials
Contains Fair Trade Shea Butter; No sulfates, parabens, phthalates, or mineral oil.
Price & where to buy
Typically around $13.99 — prices change often, so check the live listing.
Affiliate links — we may earn a commission at no extra cost to you. It never affects the ethics score.
What Reviewers Say
"The only thing that tames my type 4 hair."
"Smells like a tropical vacation and makes my curls pop."
"Love the ethical mission behind the shea butter sourcing."
Frequently Asked Questions
Is Coconut & Hibiscus Curl Enhancing Smoothie by SheaMoisture ethically made?+
Yes. Coconut & Hibiscus Curl Enhancing Smoothie earns an EthiCompare ethics score of 79/100, backed by third-party certifications including B Corp, Fair Trade, Cruelty-Free. A rich, nutrient-dense styling cream for thick, curly hair that supports community commerce and fair-trade sourcing in Africa.
Is Coconut & Hibiscus Curl Enhancing Smoothie worth buying?+
Coconut & Hibiscus Curl Enhancing Smoothie scores 79/100 on our ethics rating. That puts it in the upper band of the products we track, so it is a defensible buy on ethics grounds.
Is Coconut & Hibiscus Curl Enhancing Smoothie cruelty-free?+
Yes — Coconut & Hibiscus Curl Enhancing Smoothie carries a third-party cruelty-free certification (B Corp, Fair Trade, Cruelty-Free).
Is Coconut & Hibiscus Curl Enhancing Smoothie vegan?+
Coconut & Hibiscus Curl Enhancing Smoothie does not carry a certified vegan claim in our database. Check the ingredient notes above and the brand's own disclosure before buying.
What are the best alternatives to Coconut & Hibiscus Curl Enhancing Smoothie?+
We list higher-scoring beauty & personal care products from other brands on this page, and a full set of ethical alternatives to SheaMoisture on its alternatives page.
What certifications does Coconut & Hibiscus Curl Enhancing Smoothie hold?+
Coconut & Hibiscus Curl Enhancing Smoothie holds the following certifications: B Corp, Fair Trade, Cruelty-Free. These independent verifications cover sourcing, animal welfare, environmental impact, and ingredient safety.
How sustainable is Coconut & Hibiscus Curl Enhancing Smoothie?+
B Corp certified; ethical sourcing from women-led cooperatives; recyclable PET plastic.
What are the key ingredients or materials in Coconut & Hibiscus Curl Enhancing Smoothie?+
Contains Fair Trade Shea Butter; No sulfates, parabens, phthalates, or mineral oil.
How much does Coconut & Hibiscus Curl Enhancing Smoothie cost?+
Coconut & Hibiscus Curl Enhancing Smoothie is priced in the $ range for beauty & personal care. Visit the retailer links above for current pricing.
Where can I buy Coconut & Hibiscus Curl Enhancing Smoothie?+
Coconut & Hibiscus Curl Enhancing Smoothie is available from the brand's official website and major retailers. The product page above lists every verified retailer we track.
Is Coconut & Hibiscus Curl Enhancing Smoothie plastic-free?+
Unverified — we have no plastic-free packaging claim on record for Coconut & Hibiscus Curl Enhancing Smoothie.
Is Coconut & Hibiscus Curl Enhancing Smoothie recyclable or compostable?+
Yes — Coconut & Hibiscus Curl Enhancing Smoothie is described as recyclable, refillable, compostable or biodegradable.
Does Coconut & Hibiscus Curl Enhancing Smoothie avoid problem palm oil?+
Unverified — no palm-oil policy is recorded for Coconut & Hibiscus Curl Enhancing Smoothie.
Is Coconut & Hibiscus Curl Enhancing Smoothie certified organic?+
Unverified — no organic certification is on file for Coconut & Hibiscus Curl Enhancing Smoothie.
Is Coconut & Hibiscus Curl Enhancing Smoothie fairly made?+
Yes — Coconut & Hibiscus Curl Enhancing Smoothie is backed by a labour or fair-trade standard.
Customer Reviews
Write a review
Sign in to leave a review for Coconut & Hibiscus Curl Enhancing Smoothie.
No customer reviews yet — be the first to share your experience.
Questions & Answers
0 questionsNo approved questions yet. Be the first to ask about Coconut & Hibiscus Curl Enhancing Smoothie.
Looking for a cheaper, equally ethical alternative?
We hand-pick dupes with equal or higher ethics score and equal or lower price.
See ethical dupes for Coconut & Hibiscus Curl Enhancing Smoothie →Similar Products
A zero-waste, plastic-free solid shampoo bar that replaces three plastic bottles, featuring fair-trade ingredients and a focus on water conservation.
A mass-market accessible body wash that funds community empowerment projects in Togo, West Africa, using fair-trade unrefined shea butter.
A zero-waste, plastic-free body cleanser bar that replaces three bottles of liquid soap and uses regenerative fair-trade ingredients.
