Is SheaMoisture ethical and cruelty-free?
Yes — SheaMoisture scores 80.5/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
SheaMoisture is a B Corp-certified brand known for its commitment to fair trade sourcing, cruelty-free practices, and community empowerment, though its vegan options are limited. It offers affordable, natural hair and body care products with strong ethical credentials and no major controversies.
The evidence, signal by signal
Cruelty-freeverified
SheaMoisture does not test on animals and does not sell in mainland China, avoiding mandatory animal testing.
Vegan optionsunverified
SheaMoisture does not offer a dedicated vegan range; many products contain animal-derived ingredients like honey or shea butter, but some are accidentally vegan.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Public pledges: SheaMoisture is committed to making all packaging recyclable, reusable, or compostable by 2025, and supports regenerative agriculture and water conservation.
Scored with our public methodology. Profile last updated 2026-09-01.
SheaMoisture products we score
A moisturizing hair treatment utilizing community-sourced shea butter from women's cooperatives in Ghana, focusing on fair wages and social impact.
A rich, nutrient-dense styling cream for thick, curly hair that supports community commerce and fair-trade sourcing in Africa.
More on SheaMoisture
Is SheaMoisture ethical? FAQs
Is SheaMoisture cruelty-free?+
SheaMoisture does not test on animals and does not sell in mainland China, avoiding mandatory animal testing.
Does SheaMoisture have vegan products?+
SheaMoisture does not offer a dedicated vegan range; many products contain animal-derived ingredients like honey or shea butter, but some are accidentally vegan.
Does SheaMoisture sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is SheaMoisture's ethics score?+
SheaMoisture averages 80.5/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to SheaMoisture?+
See our full list of ethical alternatives to SheaMoisture for better-scoring options in the same categories.