Who owns Aveda?
Aveda is owned by Estée Lauder, which has held the brand since 1997. The Estée Lauder Companies own Aveda, Origins, MAC Cosmetics, Bobbi Brown, Le Labo and The Ordinary (via Deciem).
Ownership sourceOwnership at a glance
Estée Lauder's ethics record
Aveda is Leaping Bunny certified and 100% vegan; MAC and several sister brands are not cruelty-free. The group reports renewable-electricity and refillable-packaging targets.
Other brands Estée Lauder owns
Ownership records come from company brand directories, filings and acquisition announcements. Read our methodology.
Who owns Aveda? FAQs
Who owns Aveda?+
Aveda is owned by Estée Lauder, which has held the brand since 1997. The Estée Lauder Companies own Aveda, Origins, MAC Cosmetics, Bobbi Brown, Le Labo and The Ordinary (via Deciem).
When did Estée Lauder buy Aveda?+
Estée Lauder has owned Aveda since 1997.
Does the parent company change whether Aveda is ethical?+
It changes where your money ends up. Certifications like Leaping Bunny and B Corp are audited at brand level, so Aveda can hold marks its parent does not — but group-level policies on animal testing, sourcing and lobbying still apply to the profits.
What other brands does Estée Lauder own?+
In our database, Estée Lauder also owns MAC Cosmetics, Origins, The Ordinary.