Shop without the ingredients you avoid
Each hub screens every published product against a substance and its hidden aliases — then ranks what survives by our independent ethics score.
Palm oil-free
Palm oil expansion is a leading driver of rainforest clearance in Indonesia and Malaysia, destroying orangutan and Sumatran tiger habitat.
5 aliases screened
Plastic packaging-free
Under 10% of plastic ever produced has been recycled; most personal-care and household plastic is landfilled, burned or fragments into microplastics.
5 aliases screened
Parabens-free
Parabens are effective preservatives but are endocrine-active in lab studies and persist in waterways, prompting many shoppers to avoid them.
4 aliases screened
Synthetic fragrance-free
'Fragrance' can legally hide dozens of undisclosed compounds, including phthalate carriers and common sensitisers.
3 aliases screened
Microplastics-free
Rinse-off microplastics pass through wastewater treatment and accumulate in rivers, soil and the food chain.
5 aliases screened
Animal-derived ingredients-free
Many everyday formulas quietly rely on animal by-products, from carmine beetles in red pigment to lanolin from sheep's wool.
10 aliases screened
PFAS 'forever chemicals'-free
PFAS are used for water and stain resistance and do not break down in the environment or the human body.
4 aliases screened
Sulfates-free
Sulfates are cheap high-foam detergents that can strip colour-treated hair and irritate sensitive skin, and are often palm-derived.
5 aliases screened
How screening works
- We collect every published product and its ingredient, tag and certification data.
- Each product is matched against the substance name plus its known aliases.
- Any match is excluded — no partial credit, no "trace amounts" exemptions.
- Survivors are ranked by ethics score, not by commission or brand payment.
Frequently asked questions
What does a 'free-from' hub check?+
Each hub screens every published product's ingredient notes, sustainability notes, tags and certifications for the flagged substance and its common aliases, then ranks what's left by ethics score.
Is 'free-from' always better?+
Not automatically. Some substitutes carry their own trade-offs — palm-free formulas can use land-hungry alternatives, for example. We explain the trade-off on each hub rather than selling avoidance as a universal good.
How often are these lists updated?+
They are generated live from the product database, so a newly added or re-scored product appears the next time the page is loaded.