Is SheaMoisture ethical?
RecommendedYes — SheaMoisture scores 80.5/100 on EthiCompare, one of the stronger ratings in our database, with 2 of 4 ethics signals verified.
| Check | Status | Evidence |
|---|---|---|
| Cruelty-free | verified | At least one product in our database carries a third-party cruelty-free certification. |
| Vegan options | unverified | We have not verified certified vegan formulations for this brand. |
| Sells in mainland China | unverified | We have not confirmed this brand's mainland China distribution. |
| Third-party certified | verified | We record 3 distinct certifications across this brand's products. |
| Certifications | on file | Fair Trade, Cruelty-Free, B Corp |
Scored with our public methodology.
SheaMoisture at a glance
SheaMoisture offers 2 products on EthiCompare across Beauty & Personal Care, with an average ethics score of 80.5/10 and recurring certifications including Fair Trade, Cruelty-Free, B Corp.
Is SheaMoisture ethical and cruelty-free? Read the verdict
Standards & certifications
Verified credentials appearing across SheaMoisture's product range.
Ethics breakdown
Average scores across our scoring pillars.
- Sourcing94.5/10
- Labor93/10
- Animal Welfare85/10
- Transparency79/10
- Environment70/10
Categories covered
Where SheaMoisture shows up across our directory.
- Beauty & Personal Care2
What reviewers highlight
Strengths mentioned most often across SheaMoisture's products.
- ✓Incredible value for the price
- ✓Directly supports women in Ghana
- ✓Works wonders on high-porosity hair
- ✓Incredible value for price
- ✓Superior frizz control
- ✓Supports women in West Africa
Range at a glance
How consistent SheaMoisture is across everything we have scored.
2
products scored
79–82
ethics score range
100%
carry a certification
$
price tiers
| Product | Category | Price | Ethics |
|---|---|---|---|
| Raw Shea Butter Deep Treatment Masque | Beauty & Personal Care | $ | 82 |
| Coconut & Hibiscus Curl Enhancing Smoothie | Beauty & Personal Care | $ | 79 |
Sustainability commitments
"Focuses on community-led sustainability and fair labor practices in West Africa."
"B Corp certified; ethical sourcing from women-led cooperatives; recyclable PET plastic."
Products from SheaMoisture
A moisturizing hair treatment utilizing community-sourced shea butter from women's cooperatives in Ghana, focusing on fair wages and social impact.
A rich, nutrient-dense styling cream for thick, curly hair that supports community commerce and fair-trade sourcing in Africa.
Common questions about SheaMoisture
Is SheaMoisture cruelty-free?+
Cruelty-free credentials appear on part of SheaMoisture's range in our data. Check the certification badges on each product page — coverage is rarely brand-wide.
How does SheaMoisture score overall?+
SheaMoisture averages 80.5/100 across the 2 products we have scored, using public certifications, sourcing disclosures and controversy records.
Who owns SheaMoisture?+
Parent-company ownership changes what your money supports. See our brand ownership map for the current group structure and any conflicting parent-company records.
What are the best alternatives to SheaMoisture?+
Our alternatives page ranks comparable products by ethics score with a side-by-side difference table, so you can see exactly which pillar improves.