EWG Verified
Personal-care certification with strict ingredient transparency and safety criteria.
What it is
An Environmental Working Group certification for personal care, cleaning and baby products. Certified products must avoid every ingredient on EWG's Unacceptable list, restrict ingredients on its Restricted list, fully disclose all ingredients (including fragrance components), and follow good manufacturing practices.
How it's verified
Brands submit full ingredient and supplier documentation; EWG scientists review against the published Unacceptable and Restricted lists; certified products undergo annual re-review.
What to look for
The 'EWG VERIFIED' mark with checkmark. Cross-reference at ewg.org/ewgverified.
Watch out for
An EWG Skin Deep database 'low hazard' rating is not the same as EWG Verified — Skin Deep is an automated ingredient score, while EWG Verified is a vetted product certification.
What it doesn't cover
EWG Verified does not certify organic content, vegan status, fair labour or carbon footprint. It is an ingredient-safety and transparency standard.
Top EWG Verified-certified products
The highest-scoring products in our database that carry EWG Verified certification.
A mass-market accessible body wash that funds community empowerment projects in Togo, West Africa, using fair-trade unrefined shea butter.
A gold-standard organic crib mattress that eliminates PFAS, flame retardants, and polyurethane foam, utilizing food-grade waterproofing.
A gold-standard ethical cleanser featuring fair-trade tea tree oil and regenerative organic ingredients in 100% post-consumer recycled packaging.
A 100% natural, plant-based cleaner that achieves the highest safety ratings for human health while remaining effective on grease and grime.
An ultra-moisturizing, ethical body lotion crafted with fair-trade unrefined shea butter and neem extract to nourish and protect dry skin.
A culturally authentic, multipurpose soap that funds community empowerment projects in Togo through a direct-trade model.
A luxurious, spa-weight robe made from 100% GOTS-certified organic cotton, produced under Fair Trade standards.
An industry-leading organic shampoo that sets the gold standard for non-toxic pet grooming, using 100% biodegradable, plant-based ingredients.
A professional-grade, 100% natural surface cleaner that sets the gold standard for ingredient transparency and safety.
Frequently asked
Is EWG Verified the same as 'clean beauty'?+
No. 'Clean beauty' is a marketing term with no fixed definition. EWG Verified is a specific standard with a published Unacceptable list and an audit process.