Is Crest ethical and cruelty-free?
Not really — Crest fails 3 of the 4 ethics signals we track, including its animal-testing position, and holds no third-party certification we can verify.
Crest, a Procter & Gamble brand, is a leading oral care company with limited ethical certifications, no official vegan or cruelty-free status, and moderate sustainability pledges. It faces no major controversies but lacks transparency on animal testing and labor practices.
The evidence, signal by signal
Cruelty-freeflagged
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Vegan optionsunverified
Crest does not officially market a vegan product range, though many toothpastes may be vegan based on ingredients; no certification.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Public pledges: P&G aims to reduce virgin plastic use by 50% by 2030, and Crest partners with TerraCycle for oral care recycling programs in some markets.
Scored with our public methodology. Profile last updated 2026-09-14.
More on Crest
Is Crest ethical? FAQs
Is Crest cruelty-free?+
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Does Crest have vegan products?+
Crest does not officially market a vegan product range, though many toothpastes may be vegan based on ingredients; no certification.
Does Crest sell in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
What is Crest's ethics score?+
Crest averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Crest?+
See our full list of ethical alternatives to Crest for better-scoring options in the same categories.