Does Crest test on animals?
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeflagged
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Scored with our public methodology.
More on Crest
Crest: frequently asked
Does Crest test on animals?+
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Crest: Cruelty-free?+
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Crest: Vegan options?+
Crest does not officially market a vegan product range, though many toothpastes may be vegan based on ingredients; no certification.
Crest: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Crest: Third-party certified?+
No independent certifications recorded on the products we track.
What is Crest's ethics score?+
Crest averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.