Does Crest test on animals?
The brand profile we hold states: P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free. We do not score any Crest products yet, so this has not been checked against certification records.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeflagged
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Scored with our public methodology.
How to check this yourself
Animal testing is decided across the whole supply chain. To confirm a brand's position:
- Search the brand on the Leaping Bunny or PETA databases — these check suppliers and ingredient testing, not just finished products.
- Check who owns the brand: a parent company's policy and markets can still involve testing.
- Ask whether products are sold where post-market animal testing can still be required, and whether the brand publishes a dated, supplier-wide policy.
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Crest: frequently asked
Does Crest test on animals?+
The brand profile we hold states: P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free. We do not score any Crest products yet, so this has not been checked against certification records.
Crest: Cruelty-free?+
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Crest: Vegan options?+
Crest does not officially market a vegan product range, though many toothpastes may be vegan based on ingredients; no certification.
Crest: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Crest: Third-party certified?+
We don't track any of this brand's products yet, so product-level certifications are unchecked.