Is Crest sustainable?
We do not yet score enough Crest products to give the brand a sustainability rating. Its stated commitments, per the brand profile we hold: P&G aims to reduce virgin plastic use by 50% by 2030, and Crest partners with TerraCycle for oral care recycling programs in some markets.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeflagged
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Third-party certifiednot independently verified
We don't track any of this brand's products yet, so product-level certifications are unchecked.
Scored with our public methodology.
How to check this yourself
Sustainability claims are only as good as the evidence behind them. Before you buy:
- Prefer independent certifications with a public register (B Corp, Fair Trade, FSC, GOTS, USDA Organic) over self-declared badges.
- Check whether the claim covers the whole product or one ingredient, and whether packaging is genuinely recyclable where you live.
- Look for dated, measurable targets and progress reports rather than open-ended pledges.
More on Crest
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Crest: frequently asked
Is Crest sustainable?+
We do not yet score enough Crest products to give the brand a sustainability rating. Its stated commitments, per the brand profile we hold: P&G aims to reduce virgin plastic use by 50% by 2030, and Crest partners with TerraCycle for oral care recycling programs in some markets.
Crest: Cruelty-free?+
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Crest: Vegan options?+
Crest does not officially market a vegan product range, though many toothpastes may be vegan based on ingredients; no certification.
Crest: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Crest: Third-party certified?+
We don't track any of this brand's products yet, so product-level certifications are unchecked.