Is Crest sustainable?
We do not yet score enough Crest products to give the brand a sustainability rating. P&G aims to reduce virgin plastic use by 50% by 2030, and Crest partners with TerraCycle for oral care recycling programs in some markets.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeflagged
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Scored with our public methodology.
More on Crest
Crest: frequently asked
Is Crest sustainable?+
We do not yet score enough Crest products to give the brand a sustainability rating. P&G aims to reduce virgin plastic use by 50% by 2030, and Crest partners with TerraCycle for oral care recycling programs in some markets.
Crest: Cruelty-free?+
P&G conducts animal testing only when required by law, including for sales in China, so Crest cannot be considered cruelty-free.
Crest: Vegan options?+
Crest does not officially market a vegan product range, though many toothpastes may be vegan based on ingredients; no certification.
Crest: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Crest: Third-party certified?+
No independent certifications recorded on the products we track.
What is Crest's ethics score?+
Crest averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.