Is Pura Vida ethical and cruelty-free?
Mostly — Pura Vida scores 79.5/100. It clears our bar on 3 of 4 ethics signals, with gaps worth checking before you buy.
Pura Vida is a lifestyle brand known for its artisan-crafted jewelry and commitment to charitable giving through global partnerships. The brand maintains a B Corp certification and focuses on ethical sourcing and environmental preservation through various sustainability initiatives.
The evidence, signal by signal
Cruelty-freeverified
Pura Vida maintains a strictly cruelty-free policy and does not test its products or ingredients on animals.
Vegan optionsunverified
The majority of the product range is vegan-friendly and PETA-Approved, utilizing wax-coated threads and synthetic materials.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Public pledges: Committed to 1% for the Planet and utilizing plastic-free packaging for shipping.
Scored with our public methodology. Profile last updated 2026-07-21.
Pura Vida products we score
A vegan-friendly, soy-wax blend candle crafted with artisan fragrances that support ocean conservation efforts through 1% for the Planet.
Bright, stackable bracelets that provide sustainable jobs to artisans in Costa Rica and El Salvador while donating a portion of sales to environmental charities.
Casual, waterproof wax-coated bracelets that provide sustainable income to artisans in Costa Rica and El Salvador.
An artisan-made woven bracelet that supports fair wages for Costa Rican crafters and environmental conservation.
Is Pura Vida ethical? FAQs
Is Pura Vida cruelty-free?+
Pura Vida maintains a strictly cruelty-free policy and does not test its products or ingredients on animals.
Does Pura Vida have vegan products?+
The majority of the product range is vegan-friendly and PETA-Approved, utilizing wax-coated threads and synthetic materials.
Does Pura Vida sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Pura Vida's ethics score?+
Pura Vida averages 79.5/100 across 4 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Pura Vida?+
See our full list of ethical alternatives to Pura Vida for better-scoring options in the same categories.