Does Pura Vida test on animals?
Pura Vida maintains a strictly cruelty-free policy and does not test its products or ingredients on animals.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeverified
Pura Vida maintains a strictly cruelty-free policy and does not test its products or ingredients on animals.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Scored with our public methodology.
More on Pura Vida
Pura Vida: frequently asked
Does Pura Vida test on animals?+
Pura Vida maintains a strictly cruelty-free policy and does not test its products or ingredients on animals.
Pura Vida: Cruelty-free?+
Pura Vida maintains a strictly cruelty-free policy and does not test its products or ingredients on animals.
Pura Vida: Vegan options?+
The majority of the product range is vegan-friendly and PETA-Approved, utilizing wax-coated threads and synthetic materials.
Pura Vida: Sells in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
Pura Vida: Third-party certified?+
We record 4 distinct certifications across this brand's products.
What is Pura Vida's ethics score?+
Pura Vida averages 79.5/100 across 4 products we score on certifications, sourcing, labour, packaging and transparency.