Is Pura Vida sustainable?
Broadly yes — Pura Vida averages 79.5/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Committed to 1% for the Planet and utilizing plastic-free packaging for shipping.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeverified
Pura Vida maintains a strictly cruelty-free policy and does not test its products or ingredients on animals.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Scored with our public methodology.
More on Pura Vida
Pura Vida: frequently asked
Is Pura Vida sustainable?+
Broadly yes — Pura Vida averages 79.5/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Committed to 1% for the Planet and utilizing plastic-free packaging for shipping.
Pura Vida: Cruelty-free?+
Pura Vida maintains a strictly cruelty-free policy and does not test its products or ingredients on animals.
Pura Vida: Vegan options?+
The majority of the product range is vegan-friendly and PETA-Approved, utilizing wax-coated threads and synthetic materials.
Pura Vida: Sells in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
Pura Vida: Third-party certified?+
We record 4 distinct certifications across this brand's products.
What is Pura Vida's ethics score?+
Pura Vida averages 79.5/100 across 4 products we score on certifications, sourcing, labour, packaging and transparency.