Is Seventh Generation ethical and cruelty-free?
Yes — Seventh Generation scores 83.5/100 on EthiCompare, one of the stronger ratings in our database, with 3 of 4 ethics signals verified.
Seventh Generation is a pioneering eco-friendly household brand known for its high transparency, plant-based formulations, and rigorous third-party certifications. As a Certified B Corp, the company maintains high standards for environmental performance while leading the industry in post-consumer recycled packaging and advocacy for ingredient disclosure.
The evidence, signal by signal
Cruelty-freeverified
Leaping Bunny certified; no animal testing conducted by the company or ingredient suppliers.
Vegan optionsunverified
Almost entirely vegan; all dish soaps are 100% plant-based and cruelty-free.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 5 distinct certifications across this brand's products.
Public pledges: Aiming for 100% recyclable/compostable packaging and zero waste by 2030.
Scored with our public methodology. Profile last updated 2026-07-28.
Seventh Generation products we score
A high-performing, plant-based dish liquid from a pioneer in sustainable home care. This formula is biodegradable, pediatrician-tested, and specifically designed for sensitive skin while maintaining enough grease-cutting power for heavy-duty kitchen cleaning.
A mass-market leader in sustainability, Seventh Generation's dish soap provides high-performance grease cutting using 95% bio-based ingredients.
Is Seventh Generation ethical? FAQs
Is Seventh Generation cruelty-free?+
Leaping Bunny certified; no animal testing conducted by the company or ingredient suppliers.
Does Seventh Generation have vegan products?+
Almost entirely vegan; all dish soaps are 100% plant-based and cruelty-free.
Does Seventh Generation sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Seventh Generation's ethics score?+
Seventh Generation averages 83.5/100 across 2 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Seventh Generation?+
See our full list of ethical alternatives to Seventh Generation for better-scoring options in the same categories.