Is Sure sustainable?
We do not yet score enough Sure products to give the brand a sustainability rating. Sure benefits from Unilever's pledges to achieve net-zero emissions by 2030, make all packaging reusable or recyclable by 2025, and source 100% of agricultural raw materials sustainably by 2025.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeflagged
Sure does not test on animals where legally required; Unilever has adapted to China's post-market surveillance system but historical animal testing in China may apply to some products.
Third-party certifiedflagged
No independent certifications recorded on the products we track.
Scored with our public methodology.
More on Sure
Sure: frequently asked
Is Sure sustainable?+
We do not yet score enough Sure products to give the brand a sustainability rating. Sure benefits from Unilever's pledges to achieve net-zero emissions by 2030, make all packaging reusable or recyclable by 2025, and source 100% of agricultural raw materials sustainably by 2025.
Sure: Cruelty-free?+
Sure does not test on animals where legally required; Unilever has adapted to China's post-market surveillance system but historical animal testing in China may apply to some products.
Sure: Vegan options?+
Many Sure deodorants are likely vegan, but the brand does not offer a certified vegan range or label products as vegan.
Sure: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Sure: Third-party certified?+
No independent certifications recorded on the products we track.
What is Sure's ethics score?+
Sure averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.