Does Sure test on animals?
Sure does not test on animals where legally required; Unilever has adapted to China's post-market surveillance system but historical animal testing in China may apply to some products.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeflagged
Sure does not test on animals where legally required; Unilever has adapted to China's post-market surveillance system but historical animal testing in China may apply to some products.
Sells in mainland Chinaflagged
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Scored with our public methodology.
More on Sure
Sure: frequently asked
Does Sure test on animals?+
Sure does not test on animals where legally required; Unilever has adapted to China's post-market surveillance system but historical animal testing in China may apply to some products.
Sure: Cruelty-free?+
Sure does not test on animals where legally required; Unilever has adapted to China's post-market surveillance system but historical animal testing in China may apply to some products.
Sure: Vegan options?+
Many Sure deodorants are likely vegan, but the brand does not offer a certified vegan range or label products as vegan.
Sure: Sells in mainland China?+
Selling through mainland Chinese retail has historically triggered post-market animal testing.
Sure: Third-party certified?+
No independent certifications recorded on the products we track.
What is Sure's ethics score?+
Sure averages —/100 across 0 products we score on certifications, sourcing, labour, packaging and transparency.