Is The New Denim Project sustainable?
Broadly yes — The New Denim Project averages 96/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Independent certifications on its products back part of the claim.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Third-party certifiedverified
We record 3 distinct certifications across this brand's products.
Scored with our public methodology.
More on The New Denim Project
The New Denim Project: frequently asked
Is The New Denim Project sustainable?+
Broadly yes — The New Denim Project averages 96/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Independent certifications on its products back part of the claim.
The New Denim Project: Cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
The New Denim Project: Vegan options?+
We have not verified certified vegan formulations for this brand.
The New Denim Project: Sells in mainland China?+
We have not confirmed this brand's mainland China distribution.
The New Denim Project: Third-party certified?+
We record 3 distinct certifications across this brand's products.
What is The New Denim Project's ethics score?+
The New Denim Project averages 96/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.