Does The New Denim Project test on animals?
No — The New Denim Project carries third-party cruelty-free certification on the products we track, which requires no animal testing by the brand, its suppliers or on its behalf.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeverified
At least one product in our database carries a third-party cruelty-free certification.
Sells in mainland Chinaunverified
We have not confirmed this brand's mainland China distribution.
Scored with our public methodology.
More on The New Denim Project
The New Denim Project: frequently asked
Does The New Denim Project test on animals?+
No — The New Denim Project carries third-party cruelty-free certification on the products we track, which requires no animal testing by the brand, its suppliers or on its behalf.
The New Denim Project: Cruelty-free?+
At least one product in our database carries a third-party cruelty-free certification.
The New Denim Project: Vegan options?+
We have not verified certified vegan formulations for this brand.
The New Denim Project: Sells in mainland China?+
We have not confirmed this brand's mainland China distribution.
The New Denim Project: Third-party certified?+
We record 3 distinct certifications across this brand's products.
What is The New Denim Project's ethics score?+
The New Denim Project averages 96/100 across 1 product we score on certifications, sourcing, labour, packaging and transparency.