Is Wild Earth ethical and cruelty-free?
Yes — Wild Earth scores 92.3/100 on EthiCompare, one of the stronger ratings in our database, with 4 of 4 ethics signals verified.
Wild Earth is a leader in the plant-based pet nutrition industry, focused on reducing the environmental footprint of the pet food industry through high-protein, meat-free formulas. The brand prioritizes ethical sourcing and clinical research to provide nutritionally complete alternatives to traditional animal-based dog food.
The evidence, signal by signal
Cruelty-freeverified
Strict no-animal-testing policy; only non-invasive, in-home palatability tests are conducted.
Vegan optionsverified
The entire primary product line is 100% plant-based and vegan.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 6 distinct certifications across this brand's products.
Public pledges: Member of 1% for the Planet; utilizes production methods that save 90% more water and land than meat-based kibble.
Scored with our public methodology. Profile last updated 2026-07-19.
Wild Earth products we score
A high-protein, plant-based dog food that drastically reduces the environmental impact of pet ownership without sacrificing nutrition.
A revolutionary high-protein, plant-based kibble designed by veterinarians to eliminate the carbon footprint of traditional meat-based pet diets while providing complete amino acids.
A high-protein, plant-based kibble that eliminates the environmental burden of factory farming while providing a complete amino acid profile using yeast and fungi.
A high-protein, plant-based kibble designed by veterinarians to provide complete nutrition without the environmental footprint of factory farming. It eliminates common allergens like beef and dairy while utilizing sustainable yeast protein.
Is Wild Earth ethical? FAQs
Is Wild Earth cruelty-free?+
Strict no-animal-testing policy; only non-invasive, in-home palatability tests are conducted.
Does Wild Earth have vegan products?+
The entire primary product line is 100% plant-based and vegan.
Does Wild Earth sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Wild Earth's ethics score?+
Wild Earth averages 92.3/100 across 4 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Wild Earth?+
See our full list of ethical alternatives to Wild Earth for better-scoring options in the same categories.