The verdict
Is Wild Earth Performance Formula Plant-Based Dog Food worth it?
Yes — Wild Earth Performance Formula Plant-Based Dog Food is one of the stronger picks we track in pet care. It holds 4 verified certifications (Vegan, Cruelty-Free, PETA Approved). Priced in the $$$ band.
- Cruelty-freeYes
- VeganYes
- Plastic-free packagingUnverified
- Recyclable / compostableUnverified
- Palm-oil safeUnverified
- Certified organicUnverified
- Fair labourUnverified
Wild Earth
Wild Earth Performance Formula Plant-Based Dog Food
Ethics Score
Composite of certifications, ingredient analysis, and sustainability practices.
Certifications
Buy From
* Affiliate links help support EthiCompare's mission.
Customer Rating
Best for
Environmentally conscious dog owners and pets with meat-based protein allergies.
AI Ethics Review
A revolutionary high-protein, plant-based kibble designed by veterinarians to eliminate the carbon footprint of traditional meat-based pet diets while providing complete amino acids.
Gallery
Claim-by-claim check
The questions shoppers ask most about Wild Earth Performance Formula Plant-Based Dog Food, answered from certifications, tags and sourcing notes on file.
- Is Wild Earth Performance Formula Plant-Based Dog Food cruelty-free?
- Yes — we found a verified cruelty-free claim or certification for Wild Earth Performance Formula Plant-Based Dog Food.
- Is Wild Earth Performance Formula Plant-Based Dog Food vegan?
- Yes — Wild Earth Performance Formula Plant-Based Dog Food is described as vegan or fully plant-based.
- Is Wild Earth Performance Formula Plant-Based Dog Food plastic-free?
- Unverified — we have no plastic-free packaging claim on record for Wild Earth Performance Formula Plant-Based Dog Food.
- Is Wild Earth Performance Formula Plant-Based Dog Food recyclable or compostable?
- Unverified — end-of-life handling for Wild Earth Performance Formula Plant-Based Dog Food is not documented in our data.
- Does Wild Earth Performance Formula Plant-Based Dog Food avoid problem palm oil?
- Unverified — no palm-oil policy is recorded for Wild Earth Performance Formula Plant-Based Dog Food.
- Is Wild Earth Performance Formula Plant-Based Dog Food certified organic?
- Unverified — no organic certification is on file for Wild Earth Performance Formula Plant-Based Dog Food.
- Is Wild Earth Performance Formula Plant-Based Dog Food fairly made?
- Unverified — no independent labour standard is recorded for Wild Earth Performance Formula Plant-Based Dog Food.
Ethics Breakdown
Each pillar is independently scored from public certifications, ingredient/material sourcing, and brand disclosures, then averaged into the composite Ethics Score above.
How it compares in Pet Care
Benchmarked against 3 other published products in the same category.
0%
of compared products score lower
-6
points vs the category average
4
verified certifications on file
In-Depth Review
The Future of Canine Nutrition
Wild Earth is a leader in the sustainable pet food industry, founded on the principle that we can nourish our pets without harming other animals or the planet. Their Performance Formula is a complete and balanced adult dog food that swaps traditional factory-farmed meat for high-quality plant proteins like yeast, peas, and oats. This shift significantly reduces the water usage and greenhouse gas emissions associated with pet ownership.
Why Plant-Based?
Traditional dog foods often rely on '4D' meats (dead, dying, diseased, or disabled) which are not only ethically questionable but also environmentally taxing. Wild Earth uses clean, whole-food ingredients that are naturally free from the common allergens found in beef or chicken-based foods. This makes it an excellent choice for dogs with itchy skin or digestive sensitivities.
- Complete Protein: Includes all ten essential amino acids.
- Digestive Health: Added prebiotics and fiber for a healthy gut.
- Sustainable Sourcing: Ingredients are sourced to minimize transport emissions.
| Nutrient | Percentage |
|---|---|
| Crude Protein | 28.0% min |
| Crude Fat | 12.0% min |
| Crude Fiber | 5.0% max |
"Our mission is to create better food for our pets and a better world for all of us through biotechnology and sustainable sourcing." - Wild Earth Mission Statement
Beyond the ingredients, Wild Earth focuses on the entire lifecycle of the product. The kibble is produced in facilities that adhere to high safety standards, and the company is a member of 1% for the Planet, meaning they donate 1% of all sales to environmental nonprofits. By choosing Wild Earth, you are actively participating in a movement to decouple pet care from the industrial livestock complex.
Pros
- ✓Excellent for dogs with skin and coat issues
- ✓Massive reduction in environmental footprint
- ✓No animal slaughter involved in production
Cons
- ✗Higher price point than grocery store brands
- ✗Some dogs require a slow transition period
Key Facts
- Brand
- Wild Earth
- Category
- Pet Care
- Ethics Score
- 92/100
- Price Range
- $$$ (≈ $70)
- Avg Rating
- 4.6/5 (4200 reviews)
- Flavor
- Veggie Chick'n
- Weight
- 18 lbs
- Diet Type
- Vegan / Plant-Based
- Life Stage
- Adult
- Country of Origin
- USA
- Certifications
- Vegan, Cruelty-Free, PETA Approved, 1% for the Planet
🌱 Sustainability
Uses 90% less water and land compared to meat-based kibble; 1% for the Planet member.
🧪 Ingredients & Materials
Main protein source is dried yeast; contains no corn, soy, or artificial flavors.
Price & where to buy
Typically around $70 — prices change often, so check the live listing.
Affiliate links — we may earn a commission at no extra cost to you. It never affects the ethics score.
What Reviewers Say
"My Golden Retriever's hot spots cleared up within a month of switching."
"A bit expensive, but worth it for the ethical peace of mind."
"High quality packaging and the dogs actually love the taste."
Frequently Asked Questions
Is Wild Earth Performance Formula Plant-Based Dog Food by Wild Earth ethically made?+
Yes. Wild Earth Performance Formula Plant-Based Dog Food earns an EthiCompare ethics score of 92/100, backed by third-party certifications including Vegan, Cruelty-Free, PETA Approved, 1% for the Planet. A revolutionary high-protein, plant-based kibble designed by veterinarians to eliminate the carbon footprint of traditional meat-based pet diets while providing complete amino acids.
Is Wild Earth Performance Formula Plant-Based Dog Food worth buying?+
Wild Earth Performance Formula Plant-Based Dog Food scores 92/100 on our ethics rating. That puts it in the upper band of the products we track, so it is a defensible buy on ethics grounds.
Is Wild Earth Performance Formula Plant-Based Dog Food cruelty-free?+
Yes — Wild Earth Performance Formula Plant-Based Dog Food carries a third-party cruelty-free certification (Vegan, Cruelty-Free, PETA Approved, 1% for the Planet).
Is Wild Earth Performance Formula Plant-Based Dog Food vegan?+
Yes — Wild Earth Performance Formula Plant-Based Dog Food holds a certified vegan claim.
What are the best alternatives to Wild Earth Performance Formula Plant-Based Dog Food?+
We list higher-scoring pet care products from other brands on this page, and a full set of ethical alternatives to Wild Earth on its alternatives page.
What certifications does Wild Earth Performance Formula Plant-Based Dog Food hold?+
Wild Earth Performance Formula Plant-Based Dog Food holds the following certifications: Vegan, Cruelty-Free, PETA Approved, 1% for the Planet. These independent verifications cover sourcing, animal welfare, environmental impact, and ingredient safety.
How sustainable is Wild Earth Performance Formula Plant-Based Dog Food?+
Uses 90% less water and land compared to meat-based kibble; 1% for the Planet member.
What are the key ingredients or materials in Wild Earth Performance Formula Plant-Based Dog Food?+
Main protein source is dried yeast; contains no corn, soy, or artificial flavors.
How much does Wild Earth Performance Formula Plant-Based Dog Food cost?+
Wild Earth Performance Formula Plant-Based Dog Food is priced in the $$$ range for pet care. Visit the retailer links above for current pricing.
Where can I buy Wild Earth Performance Formula Plant-Based Dog Food?+
Wild Earth Performance Formula Plant-Based Dog Food is available from the brand's official website and major retailers. The product page above lists every verified retailer we track.
Is Wild Earth Performance Formula Plant-Based Dog Food plastic-free?+
Unverified — we have no plastic-free packaging claim on record for Wild Earth Performance Formula Plant-Based Dog Food.
Is Wild Earth Performance Formula Plant-Based Dog Food recyclable or compostable?+
Unverified — end-of-life handling for Wild Earth Performance Formula Plant-Based Dog Food is not documented in our data.
Does Wild Earth Performance Formula Plant-Based Dog Food avoid problem palm oil?+
Unverified — no palm-oil policy is recorded for Wild Earth Performance Formula Plant-Based Dog Food.
Is Wild Earth Performance Formula Plant-Based Dog Food certified organic?+
Unverified — no organic certification is on file for Wild Earth Performance Formula Plant-Based Dog Food.
Is Wild Earth Performance Formula Plant-Based Dog Food fairly made?+
Unverified — no independent labour standard is recorded for Wild Earth Performance Formula Plant-Based Dog Food.
Customer Reviews
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Questions & Answers
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