Is Wild One ethical and cruelty-free?
Yes — Wild One scores 85/100 on EthiCompare, one of the stronger ratings in our database, with 4 of 4 ethics signals verified.
Wild One is a premium pet lifestyle brand specializing in sleek, functional essentials with a strong commitment to clean ingredients, organic sourcing, and animal welfare. The brand maintains high ethical standards through prestigious certifications like USDA Organic and Leaping Bunny, alongside a pledge to donate a portion of all sales to pet rescue efforts.
The evidence, signal by signal
Cruelty-freeverified
Neither finished products nor ingredients are tested on animals as verified by Leaping Bunny and PETA.
Vegan optionsverified
All grooming products and many treat varieties are 100% vegan and plant-based.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 9 distinct certifications across this brand's products.
Public pledges: Member of 1% for the Planet and focused on non-toxic, durable natural rubber materials.
Scored with our public methodology. Profile last updated 2026-07-26.
Wild One products we score
A clean-label, plant-based dog treat made with limited organic ingredients, perfect for training and dogs with sensitive stomachs.
A hypoallergenic, plant-based grooming solution formulated specifically for sensitive skin. Wild One focuses on minimalist, non-toxic ingredients and stylish, functional design.
A sleek, travel-ready carrier designed for the urban professional, made from recycled plastic bottles and featuring an interior cushion for pet comfort.
A sophisticated trio of durable chew toys made from 100% natural, non-toxic rubber, focused on sleek design and pet safety.
Is Wild One ethical? FAQs
Is Wild One cruelty-free?+
Neither finished products nor ingredients are tested on animals as verified by Leaping Bunny and PETA.
Does Wild One have vegan products?+
All grooming products and many treat varieties are 100% vegan and plant-based.
Does Wild One sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Wild One's ethics score?+
Wild One averages 85/100 across 4 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Wild One?+
See our full list of ethical alternatives to Wild One for better-scoring options in the same categories.