Is Wild One sustainable?
Broadly yes — Wild One averages 85/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Member of 1% for the Planet and focused on non-toxic, durable natural rubber materials.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeverified
Neither finished products nor ingredients are tested on animals as verified by Leaping Bunny and PETA.
Third-party certifiedverified
We record 9 distinct certifications across this brand's products.
Scored with our public methodology.
More on Wild One
Wild One: frequently asked
Is Wild One sustainable?+
Broadly yes — Wild One averages 85/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. Member of 1% for the Planet and focused on non-toxic, durable natural rubber materials.
Wild One: Cruelty-free?+
Neither finished products nor ingredients are tested on animals as verified by Leaping Bunny and PETA.
Wild One: Vegan options?+
All grooming products and many treat varieties are 100% vegan and plant-based.
Wild One: Sells in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
Wild One: Third-party certified?+
We record 9 distinct certifications across this brand's products.
What is Wild One's ethics score?+
Wild One averages 85/100 across 4 products we score on certifications, sourcing, labour, packaging and transparency.