Is Wild Planet ethical and cruelty-free?
Yes — Wild Planet scores 88.7/100 on EthiCompare, one of the stronger ratings in our database, with 2 of 4 ethics signals verified.
Wild Planet is a pioneer in sustainable seafood, recognized for its industry-leading pole-and-line fishing methods and commitment to marine biodiversity. The brand maintains a high ethical standing through rigorous sourcing standards and transparency, primarily focusing on wild-caught, non-GMO products.
The evidence, signal by signal
Cruelty-freeunverified
The brand does not conduct animal testing.
Vegan optionsunverified
Primarily seafood-based; no dedicated vegan range, though some ingredients are plant-based.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Public pledges: 100% pole-and-line or troll-caught tuna, BPA-free liners, and support for Marine Protected Areas.
Scored with our public methodology. Profile last updated 2026-07-21.
Wild Planet products we score
Sustainably caught using selective methods that protect marine habitats and prevent bycatch.
Sustainably pole-and-line caught seafood that avoids the destructive practices of commercial trawling to protect ocean biodiversity.
A high-quality, pole-and-line caught tuna that sets the industry standard for ocean conservation and mercury testing.
Is Wild Planet ethical? FAQs
Is Wild Planet cruelty-free?+
The brand does not conduct animal testing.
Does Wild Planet have vegan products?+
Primarily seafood-based; no dedicated vegan range, though some ingredients are plant-based.
Does Wild Planet sell in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
What is Wild Planet's ethics score?+
Wild Planet averages 88.7/100 across 3 products we score on certifications, sourcing, labour, packaging and transparency.
What are the best alternatives to Wild Planet?+
See our full list of ethical alternatives to Wild Planet for better-scoring options in the same categories.