Does Wild Planet test on animals?
The brand does not conduct animal testing.
Animal testing rarely happens at the brand's own bench. The questions that decide the answer are whether suppliers test, whether the parent company tests, and whether the brand sells through channels that can require post-market testing.
The evidence behind the answer
Cruelty-freeunverified
The brand does not conduct animal testing.
Sells in mainland Chinaverified
The brand does not sell through channels that require mainland China post-market testing.
Scored with our public methodology.
More on Wild Planet
Wild Planet: frequently asked
Does Wild Planet test on animals?+
The brand does not conduct animal testing.
Wild Planet: Cruelty-free?+
The brand does not conduct animal testing.
Wild Planet: Vegan options?+
Primarily seafood-based; no dedicated vegan range, though some ingredients are plant-based.
Wild Planet: Sells in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
Wild Planet: Third-party certified?+
We record 4 distinct certifications across this brand's products.
What is Wild Planet's ethics score?+
Wild Planet averages 88.7/100 across 3 products we score on certifications, sourcing, labour, packaging and transparency.