Is Wild Planet sustainable?
Broadly yes — Wild Planet averages 88.7/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. 100% pole-and-line or troll-caught tuna, BPA-free liners, and support for Marine Protected Areas.
We read sustainability as verifiable practice, not marketing: third-party certification, packaging design, sourcing disclosure and published, dated targets. Claims without evidence score as unverified.
The evidence behind the answer
Cruelty-freeunverified
The brand does not conduct animal testing.
Third-party certifiedverified
We record 4 distinct certifications across this brand's products.
Scored with our public methodology.
More on Wild Planet
Wild Planet: frequently asked
Is Wild Planet sustainable?+
Broadly yes — Wild Planet averages 88.7/100 on EthiCompare, and its packaging, sourcing and certification record hold up better than most brands we track. 100% pole-and-line or troll-caught tuna, BPA-free liners, and support for Marine Protected Areas.
Wild Planet: Cruelty-free?+
The brand does not conduct animal testing.
Wild Planet: Vegan options?+
Primarily seafood-based; no dedicated vegan range, though some ingredients are plant-based.
Wild Planet: Sells in mainland China?+
The brand does not sell through channels that require mainland China post-market testing.
Wild Planet: Third-party certified?+
We record 4 distinct certifications across this brand's products.
What is Wild Planet's ethics score?+
Wild Planet averages 88.7/100 across 3 products we score on certifications, sourcing, labour, packaging and transparency.