Diet hubs: one clear page per way of eating and living
The rules, the traps and the products that actually qualify.
Diets are usually explained as lists of forbidden foods. That is the least useful framing possible in a supermarket, where the decision is not whether to eat cheese but whether an unfamiliar emulsifier in an unfamiliar product breaks your rule.
Each diet hub is built around that moment: the label rules that matter, the ingredients that quietly break them, the substitutions that work, and the products in our catalogue that qualify.
What each hub covers
Every hub follows the same structure, so switching between them requires no relearning.
- The rule in one sentence, and where reasonable people draw the line differently.
- Label checks: the specific words, E-numbers and INCI names to scan for.
- Hidden traps — processing aids, fining agents and additives that never make the front of pack.
- Practical swaps, including the ones that are cheaper than the original.
- Qualifying products from the catalogue, each with its ethics score.
Diet is the highest-leverage change in the basket
Across published life-cycle research, food choices dominate the household footprint more than packaging, transport or any individual product decision. A partial dietary shift routinely outweighs a full year of careful packaging choices.
That is not an argument against the smaller changes. It is an argument for doing the high-leverage one first, and the calculators make the difference visible instead of asking you to take it on faith.
Overlapping rules
Most people run more than one rule at once — plant-based and palm-oil-free, or gluten-free and low-plastic. The hubs cross-link, and the browse filters can be stacked so a single search satisfies every rule you hold at the same time.
Frequently asked questions
Do I have to be strict for this to be useful?+
No. The hubs are built for partial and flexible adherence as much as for strict rules; the impact numbers scale with how often you apply them.
Are these medical recommendations?+
No. The hubs cover ethical and environmental criteria, not nutrition or medical advice. Speak to a professional for dietary health questions.
How do I check an unfamiliar product?+
Use the Ingredient Decoder, which flags animal-derived, palm-derived and ambiguous entries in any list.
Keep reading
Vegan: certified picks and the ingredients nobody warns you about
Not just what carries the logo — what actually holds up on the ingredient list.
Swap Savings Calculator: what your everyday changes actually add up to
Realistic swaps, honest maths, no guilt.
Impact & activism: from buying differently to changing something
Numbers first, pledges second, campaigns where they actually work.
Reviewed and maintained by the EthiCompare editorial team.