Leaderboard

The most ethical brands, ranked

143 brands with 3+ rated products, ordered by their average 0–100 ethics score. Right now Dr. Bronner's leads with an average of 97.

Overall brand ranking

Top-rated products by category

The five highest-scoring products we track in each part of your home and routine.

About these rankings

How are brands ranked?+

Each brand's position is the average ethics score of every published product we track from it. To keep single-product brands from topping the table by luck, only brands with at least 3 rated products are ranked.

Read the scoring methodology
What goes into the 0–100 ethics score?+

Independent certifications (like Leaping Bunny, B Corp, Fair Trade and USDA Organic), ingredient and material transparency, sourcing, packaging and the brand's track record, including controversies.

How often does the leaderboard change?+

Scores update whenever products are added or re-reviewed, so the ranking shifts continually. The page is refreshed at least every few minutes.

Can a brand pay to rank higher?+

No. Positions come only from scores. Some shop links earn a small commission, but that never affects scoring or ranking.

See how we make money