Small, fast utilities that answer the questions a label won't. No account, no data stored.
Paste an ingredient list and see what's animal-derived, non-vegan or controversial.
⏱ 10 seconds
Paste marketing copy and get every vague, unverifiable eco claim flagged.
⏱ 10 seconds
Search any logo or claim to learn what it verifies — and what it doesn't.
⏱ 5 seconds
Tick the swaps you'd make and see yearly plastic, CO₂ and money saved.
⏱ 30 seconds
Pick by the situation you're actually in, not by the tool name.
| Situation | Use | How |
|---|---|---|
| You're holding a bottle in a shop | Ingredient Decoder | Type the last few lines of the ingredient list — that's where preservatives and animal-derived inputs sit. |
| A product page is full of eco language | Greenwashing Checker | Paste the marketing copy and see which claims are verifiable and which are unfalsifiable filler. |
| There's a logo you don't recognise | Label & Certification Lookup | Search the mark to see who audits it, how often, and what it explicitly does not cover. |
| You're deciding whether a swap is worth it | Swap Savings Calculator | Tick the swaps you'd realistically keep up and see the yearly plastic, CO₂ and money difference. |
An ingredient list is silent on who harvested the raw material, what the factory pays, and whether the parent company is fighting a greenwashing case. A certification mark only covers the criteria in its own standard — often a narrow slice.
That's the gap our 5-pillar score fills. Use the tools to screen fast, then read the product or brand page before you buy.
How we score
The transparent 0–100 methodology behind every rating.
Encyclopedia
Ingredients and materials explained, one entry at a time.
Values quiz
Tune recommendations to what you actually care about.
All four are free with no signup, no usage cap and no email wall. They read the same certification, INCI and materials datasets that feed the 0–100 score on every product page, so a tool result and a product page will never contradict each other.
See which tool fits your situationNo. Ingredient lists and marketing copy are processed to produce the result you see and are not written to your account, attached to an advertising profile, or sold. There is no login requirement, so there is no account for them to attach to in the first place.
Read our transparency policyIt matches your text against indexed INCI names, their aliases and a list of known animal-derived inputs, so it catches a substance written as "cera alba" as reliably as "beeswax". Genuinely ambiguous inputs — glycerin, stearic acid, squalene, mono- and diglycerides — can be plant or animal derived and are flagged "depends on source" rather than guessed at; only the manufacturer can resolve those.
Open the ingredient decoderUse them as a filter, not a verdict. An ingredient list is silent on who harvested the raw material, what the factory pays, how the pack is disposed of, and whether the parent company is defending a greenwashing case. Those four gaps are exactly what the five scoring pillars cover on a product or brand page.
What these tools can't tell youYes. The decoder and label lookup index food, cleaning and personal-care marks — Fairtrade, Rainforest Alliance, Leaping Bunny, OEKO-TEX, FSC and more — and the swap calculator is built around household consumables such as bottles, wraps, razors and laundry.
Look up a certification markTreat one flag as a prompt, not a rejection. Run the three remaining steps of the product check — copy, ingredients, certification, full score — and compare against a ranked alternative before deciding. A single vague eco claim on an otherwise well-certified product means much less than a pattern of them.
Run the 3-minute product check