Free ethical shopping tools
Small, fast utilities that answer the questions a label won't. No account, no data stored.
Ingredient Decoder
Paste an ingredient list and see what's animal-derived, non-vegan or controversial.
⏱ 10 seconds
Greenwashing Checker
Paste marketing copy and get every vague, unverifiable eco claim flagged.
⏱ 10 seconds
Label & Certification Lookup
Search any logo or claim to learn what it verifies — and what it doesn't.
⏱ 5 seconds
Swap Savings Calculator
Tick the swaps you'd make and see yearly plastic, CO₂ and money saved.
⏱ 30 seconds
How we score
The transparent 0–100 methodology behind every rating.
Encyclopedia
Ingredients and materials explained, one entry at a time.
Values quiz
Tune recommendations to what you actually care about.